Managing for Social Responsibility L’oreal - 1737 Words

Managing for Social Responsibility: L’Oreal L’Oreal is listed as one of the Top 50 Socially Responsible Corporations, according to Mecleans.Ca in June 2010 (Top 50 Socially Responsible Corporation). The article listed companies like HP, Honda and McDonalds, which all have demonstrated their commitment to being socially responsible. L’Oreal is committed to an eco-responsible business model and is respectful of their social and environmental responsibilities. L’Oreal has demonstrated that they dedicated to being social responsible, by supporting HIV/AIDS awareness, creating safe and environmentally friendly factories and their continual commitment to making efforts to â€Å"go green† has led to the production of environmentally safe product.†¦show more content†¦Organizations need to find ways to share their knowledge with similar companies and unite to make a healthy environment for future generations. L’Oreal’s products are k nown as among the safest beauty care products available on the market, including makeup, perfume, hair and skin care. According to L’Oreal’s website, â€Å"a high percentage of ingredients used by the company are from vegetable origin. Around 40% of ingredients are sourced from renewable plants.† (L OREAL s Commitment to Green and Sustainable Chemistry). Plants are generally considered renewable resource as they can be continually reproduced and regenerate relatively quickly. Companies using renewable plants benefit from having a large stock of resources at a relatively low cost which both protect the environment and allows them to provide considerable savings. Additional to them using renewable plants and vegetables products, they have committed to ending animal testing in their cosmetics by using alternative methods such as tissue engineering, vitro testing and development of predictive methods. Episkin, a subsidiary of L’Oreal has been working to devel op reconstructed human skin to better understand its biological behavior and tolerance to ingredients. In their continuing efforts Episkin acquired SkinEthic, leader in Tissue Engineering, to develop and research alternatives to animal testing. In 2007, SkinEthic with Episkin has developed 5-in-vitro tests this is, according to ECVAM (European CentreShow MoreRelatedL Oreal : The World s Largest Cosmetics And Beauty Company2695 Words   |  11 PagesBrand/Organisation: L’Orà ©al Student Name: Kerry Lynne Thompson Student Number: 130285308 Module Code: MKT1002 Degree Programme: BA Hons Marketing and Managementâ€Æ' Introduction to L’Orà ©al. L Orà ©al is the world s largest cosmetics and beauty company and has been the market leader since 2001. They market 18 brands and are divided into four categories - consumer products, professional products, luxury products, active cosmetics. They operate in many varied distribution circuits in over 130 countries (L’Orà ©al, n.d)Read MoreLoreal Market Entry Strategy India China5215 Words   |  21 PagesReach Of L’Oreal 5 4. The Business 5 5. The Product Categories 5 5.1. Consumer products 5 5.2. Professional products 6 5.3. Luxury products 6 5.4. Active cosmetics 6 6. Corporate Strategies 7 6.1. The Strategist 7 6.2. Initial Strategy 7 6.3. Mergers and Acquisitions 7 6.4. Cross-fertilization: 8 6.5. New Geographic Areas 9 6.6. Research and Development 9 6.7. Entering New Business 10 6.8. Exploring New Opportunities 10 7. Corporate Social ResponsibilityRead MoreMarketing Strategies L’oreal3647 Words   |  15 PagesChallenges L’Oreal is challenged on how the company can still keep its place as a leader in the cosmetics world, which is synonymous with beauty, innovation, and scientific excellence in more than 100 countries (Message from the Vice Chairman, 2013). 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